Updated

Best Apple Deals: Save on MacBooks, iPhones, iPads, Apple Watch & more

We've used our expert experience with Apple products and pricing history knowledge to find the best deals on Apple products in the U.S. and U.K.
By Karen Haslam and Michael Simon
FEB 5, 2026 12:00 am PST
Best Apple deals right now
Image: Foundry

The Best Apple deals: Updated February 6, 2026

Pick up a great deal on the Apple kit you want. These are the best deals we’ve seen this week:

Top 10 U.S. Apple deals

  1. 14-inch M5 MacBook Pro (1TB/16GB RAM): $300 off at B&H Photo
  2. AirPods Max: $100 off at Amazon
  3. 512GB iPhone 16 Pro (unlocked) $180 off at Apple Refurbished
  4. 13-inch M3 iPad Air (256GB): $110 off at Amazon
  5. 13-inch M5 iPad Pro (256GB): $150 off Amazon
  6. Apple Watch Series 11 (46mm): $100 off at Amazon
  7. 13-inch M4 MacBook Air (512GB/24GB): $200 off at Amazon
  8. 15-inch M4 MacBook Air (512GB/16GB): $200 off at Amazon
  9. 14-inch M4 Pro MacBook Pro (1TB/24GB RAM) $300 off at Amazon
  10. M4 iMac (10-core GPU, 256GB): $250 off at Apple Refurbished

Top 10 U.K. Apple deals

  1. AirPods Pro 2: £59 less than AirPods Pro 3 at Amazon
  2. iPhone Air 256GB: £150 off at Amazon
  3. iPad mini (A17 Pro, 256GB): £138 off at Amazon
  4. Apple Watch Series 11, 46mm: £70 off at Amazon
  5. 14-inch M5 MacBook Pro (1TB/24GB RAM): £100 off at KRCS
  6. 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): £380 off at Apple Refurbished
  7. 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): £279 off at Amazon
  8. 15-inch MacBook Air, M4 (512GB/24GB RAM): £149 off at Amazon
  9. Mac mini M4 Pro: £210 off at Apple Refurbished
  10. M4 iMac (10-core GPU, 256GB): £300 off at Apple Refurbished

In this frequently updated hub, we track the best Apple deals right now by comparing the lowest prices on Macs, iPhones, iPads, Apple Watch, AirPods, and other accessories using our specialised tools that monitor prices constantly. If you’re shopping for a gift or picking something up for yourself, you will find the best prices right now on Apple products at Amazon, Best Buy, and other retailers in the U.S. and U.K.

You can trust our recommendations. At Macworld we have been covering Apple products for over 40 years, we have extensive experience reviewing every major Apple product generation, we use Apple devices daily, and we purchase them with their own money. As a result, we have firsthand knowledge of what are the best Apple products to buy and what price would be considered good value. We also consider if a discount on an older model is truly worthwhile compared to the features of a newer one.

In this article, you’ll find the top discounts we’ve seen. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category. Use the table of contents above to jump to the best deals right now for the Apple product you want to buy.

Does Apple have sales?

Apple rarely discounts its own products–even during its annual Black Friday shopping event, which runs every year from Black Friday to Cyber Monday it elects to give out gift cards rather than actual price reductions. However third-party retailers such as Amazon and Best Buy have deals on Apple products all year long. So if you want a new Apple device right now, there are plenty of discounts worth grabbing.

Apple does offer year-round discounts to students, including a Back To School event where further-education students can get free AirPods or an Apple Pencil when purchasing certain Apple products from Apple. Apple’s higher education deal runs for about three months. It starts in Australia, New Zealand and other southern hemisphere countries in January, and runs in the rest of the world in June/July. There’s also the Apple Refurbished Store where you can often grab a bargain.

Best AirPods deals

AirPods Pro 3 vs AirPods Pro 2

The AirPods Pro 3 are out, but you can often pick up a deal on the AirPods Pro 2


Foundry

Apple released the AirPods Pro 3 (review) in September 2025, with a slightly new design, foam-infused eartips, and a heart-rate sensor. We gave them a near-perfect score in our review, but also noted that it’s a relatively small upgrade over the AirPods Pro 2, which has the same H2 chip and many similar features. Our recommendation is to look out for deals on the AirPods Pro 2, which have a new ‘unofficial’ price of $199/£199 now that the AirPods Pro 3 are here. Just note that the AirPods Pro 3 aren’t much more than that at $249 /£219, so it’s worth looking for bigger price drops. We’ve seen the AirPods Pro 2 drop to $169/£169, and a low of $139 over Black Friday! Right now they are out of stock at Amazon, though.

The AirPods 4 (review) have been out for more than a year, but are still a fantastic pair of earbuds with or without ANC (active noise cancellation). They lack some of the AirPods Pro features, but are a good option if you are on a budget. Amazon has had the AirPods 4 for $99 and the AirPods Max with $100 off!

U.S.

U.K.

In the U.K. there’s a great deal on the already discounted AirPods Pro 2.

  • Amazon, AirPods Pro 2: £160 (£39 off, RRP £199, note: AirPods Pro 3 are £219)

See our guide to which AirPods to buy and our comparison of the AirPods and AirPods Pro.

Best iPhone deals

Apple iPhone 16e REVIEW back angled
You can save money on an iPhone if you know where to shop.

Foundry | Alex Walker-Todd

First up, some bad news if you are in the U.S. Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. Carriers will likely have enticing deals with trade-ins, but be wary of long-term contracts and terms. However, you can get some savings on unlocked iPhones at Apple’s Refurbished store. You can now pick up a refurbished iPhone 16 Pro and Pro Max there, as well as an 15 Pro or 15 Pro Max. We advise you to avoid the iPhone 16 because the iPhone 17 offers more storage at the equivalent price. Similarly, we advise avoiding the iPhone 15 because it doesn’t support Apple Intelligence features.

In the U.K. there are less limitations on the sale of iPhones, so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front to use with an existing contract.

Apple only launched the iPhone 17 lineup in September, but during Black Friday we saw £100 off the iPhone Air, if you thought that was good, the price has now dropped to £849, which is £150 off! The iPhone 16e has £100 off at Amazon, as it did over Black Friday. You might see a discount on the iPhone 16, but we’d recommend buying the iPhone 17 instead as you get twice as much storage. Should you see a deal on the discontinued iPhone 16 Pro or Pro Max that is worth consideration if its a big saving compared to the newer model. There are deals on the iPhone 16e, but with the iPhone 17e rumored to launch soon, we recommend waiting.

These are the best deals we’ve seen so far:

See our iPhone buying advice and our Best iPhone chart, and check out our best iPhone deals roundup.

Best iPad deals

iPad Pro 2021
Get more for your money with an on-sale iPad.

Dominik Tomaszewski/IDG

Apple updated the iPad Air with an M3 chip (review) and the iPad Pro with an M5 chip (review) in 2025. They’re both excellent tablets, and any buying decision comes down to preference and budget—if you’re largely using your tablet for consumption (streaming, surfing, games), get an Air, but if you have real work to do on it, get the Pro. We’re seeing $150 off the Pro right now, so grab a bargain from the list below while you can.

As we noted in our review of the iPad mini, it’s the best tablet for its size and a great option for anyone who values ultra portability over screen size. There’s $100 off at Amazon.

The standard entry-level iPad A16 (review) is the cheapest iPad you can buy new, and there’s $100 off, but it lacks a lot of the features of the other iPads and we’re hearing rumors that a new iPad is coming, so it’s worth holding on for the new model to launch.

U.S.

U.K.

The discounts are smaller in the U.K. aside from a decent £138 off the iPad mini.

See our buying guide for picking the best iPad for you and our dedicated round-up of the best iPad deals.

Best Apple Watch deals

Apple Watch Series 7
Don’t pay full price for an Apple Watch.

Jason Cross/IDG

Apple launched the Apple Watch Series 11 (review) in September 2025, but there weren’t many new features beyond better battery life and 5G networking. The two new health features, hypertension alerts and Sleep Score, are also available on the Series 10, so if we see a deal on the older model we’ll flag it below.

The true hit of the 2025 Apple Watch lineup is the Apple Watch SE 3 (review), which got the biggest update of all three models, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging. We highly recommend it even at full price.

At the high end, the Ultra 3 (review) has a slightly larger screen, satellite connectivity, and longer battery life than previously, but if we see a good deal on the Ultra 2 we will highlight it as a good alternative.

U.S.

U.K.

At launch in the U.K., Apple Watch Series 11 and Ultra 3 prices were cut by £30 and £50, respectively, compared to their predecessors. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are. When we checked there were no deals on the Apple Watch Series 11, but take a look at our dedicated round-up of the best Apple Watch deals in case that changes.

See our comparison of every Apple Watch for help deciding which one to buy.

Best MacBook deals

MacBook Pro vs MacBook Air compared

Save money on a MacBook Pro or MacBook Air.


Foundry

Apple released the new M5 MacBook Pro in October 2025, but still sells M4 Pro and M4 Max models. The new M5 MacBook Pro (review) was mostly a chip refresh, but it was a good one. We’ve already seen decent savings. From time to time we see good savings on the older M4 MacBook Pro, so we’ll highlight those deals if and when we see them.

We are expecting Apple to update the MacBook Pro M4 Pro and M4 Max with M5 Pro and M5 Max chips in February, and we are already seeing low stock on the current models. If you don’t want to wait for that update there are still some deals, but they may be discounted even more once the new models launch.

The MacBook Air M4 (review) is also seeing discounts, but the M5 MacBook Air is expected soon, so you might prefer to wait for that.

U.S.

U.K.

For advice on which model to buy read MacBook Air vs MacBook Pro. See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.

Best Mac desktop deals

Apple Mac mini M4 SJ4

Grab a deal on an iMac

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Simon Jary / Foundry

The Mac mini M4 (review) last received an update in October 2024, with the Mac desktop getting a dramatic redesign that shrunk the case down to just 5 inches. The Mac mini M4 Pro version is a great low-cost way to get a really powerful Mac, and when you can get a good deal it’s worth grabbing. We don’t know when the Mac mini will be getting M5 (and M5 Pro) chips, but that could happen before the middle of 2026.

The iMac M4 (review) was also updated in October 2024 and at the time we said it might be the best iMac ever. What would make it even better is an M5 chip and a bigger screen, but we don’t know when that will happen.

U.S.

U.K.

For help choosing the best Mac for you read our Mac buying advice, and for more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.

Apple accessories deals

Apple Pencil Pro

Mahmoud Itani / Foundry

There are lots more Apple products you can buy to go with your new Mac, iPhone, or iPad. Whether it’s a mouse and keyboard for your Mac, an Apple Pencil or keyboard cover to go with your iPad, charging cables and adapters, we are keeping track of everything so you can grab a discount.

In particular we are on the look out for deals on AirTags, especially now the new AirTag 2nd-gen (review) is here, price cuts on Apple Pencils and Apple keyboard and mice discounts.

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U.K.

FAQ

1.

When are the best Apple deals?

Apple deals are generally best during major retail events like Black Friday and Amazon Prime Day, or specifically for students during Apple’s annual “Back to School” promotion . While Apple itself rarely offers direct price cuts on new hardware, third-party resellers frequently discount products throughout the year.

The optimal time to buy depends heavily on the product’s release cycle and the specific retailer, though:

iPhones: The best time to buy is often in the spring or summer, several months after the September launch, when third-party resellers begin offering deeper discounts . Conversely, the worst time is August, just before new models arrive and trigger price drops on older generations.

Macs and iPads: These see significant discounts during Black Friday (late November) and Amazon Prime Day (typically July and October). For students, the Back to School event (running June–September in the U.S. and July–October in the U.K.) is ideal, as Apple often bundles free accessories like AirPods or Apple Pencils with purchases.

Apple Watch: Major savings are typically found during Black Friday and Prime Day events.

2.

Are Apple refurbished deals worth it?

Apple refurbished deals are widely considered worth it, particularly when purchasing directly from the official Apple Refurbished Store, where products are restored to a “like-new” condition. While third-party resellers often provide steeper discounts, Apple’s own process is uniquely rigorous, offering a balance of significant savings and the same protections as a brand-new purchase.

Buying directly from Apple is often described as “almost indistinguishable” from buying new. According to our guide How much can you save at Apple’s Refurbished Store?, the company puts every device through a “stringent refurbishment process” that includes full functional testing, thorough cleaning, and inspection.

Key benefits of the official Apple Refurbished Store include:

Hardware Replacements: Refurbished iPads and iPhones receive a brand-new battery and outer shell .

Warranty and Support: All products come with a standard one-year limited warranty, 90 days of technical support, and are eligible for AppleCare .

Full Accessories: Devices are repackaged in a plain white box with all original manuals and cables .

Savings: You can typically save around 15% off the retail price for recent models, with much higher discounts on older generations .

3.

Is it better to buy Apple products from Amazon or Apple?

Deciding whether to buy Apple products from Amazon or directly from Apple depends on whether you prioritize immediate cost savings or the specific perks and guarantees offered by the manufacturer. While Amazon often provides deeper discounts, Apple offers unique benefits like trade-in credits, education pricing, and the assurance of receiving the latest models.

4.

Does Apple ever discount products directly?

Apple rarely provides direct price reductions on its new products, preferring to maintain steady MSRP pricing throughout a product’s lifecycle. Instead of traditional discounts, the company typically utilizes alternative methods to provide value directly to consumers, such as gift card incentives during major shopping events, education pricing, and a dedicated refurbished store.

While you will not often see a lower price tag on a new iPhone or Mac at the Apple Store, the company does offer several ways to save:

Apple Shopping Events: During events like Black Friday and Cyber Monday, Apple typically offers gift cards rather than price cuts. For example, in the 2025 holiday season, Apple provided gift cards ranging from $25 to $250 for eligible purchases.

Education Store: Students, teachers, and higher education staff can access year-round discounts on Macs and iPads . During the annual “Back to School” event, Apple often includes a “freebie” like AirPods or an Apple Pencil with qualifying purchases.

Apple Refurbished Store: This is the primary way to get a direct price reduction from Apple. Products are fully reconditioned, come with a one-year warranty, and can be discounted by hundreds of dollars or pounds.

Trade-In Program: Apple allows customers to trade in old devices to receive credit toward a new purchase, effectively lowering the out-of-pocket cost.