There’s not long to go now. Based on Apple’s looming “global experience” on March 4, dwindling stock of the M1 MacBook Air, and a near-universal consensus among pundits and leakers, the much-anticipated cheap MacBook will be with us in the next seven or so days. But we still don’t know the answer to the key question.
Exactly how cheap are we talking about?
Because here’s the thing: As a general rule, Apple doesn’t do cheap. It prefers to focus on the premium end of the market where the margins are higher, and it can get more mileage out of its luxury brand. Conversely, dabbling in the budget market risks tarnishing that brand: if everyone can afford an iPhone, owning an iPhone stops being a status symbol.
From the iPhone 5c and Apple Watch SE to the AirPods 4 and Mac mini, fans have often got excited about the imminent launch of a “cheap” Apple product, then been disappointed when it turns out to sit roughly on the border of budget and solidly affordable mid-market. They’re (mostly) good products perfectly capable of delivering value for money. But that isn’t quite the same as being out-and-out cheap.
Indeed, despite rising costs of living in the U.S. and several major international markets, Apple appears less inclined than ever to cater to buyers on a strict budget. This time last year, it released the iPhone 16e, which was certainly more affordable than its siblings but cost $170 more than the iPhone SE it nominally replaced. The new “e” phone felt like a signal that Apple no longer wished to participate (or pretend to participate) in the budget smartphone market. And the iPhone 17e, which we expect to launch in a matter of days as well, is unlikely to reverse that decision.
So what would be a reasonable asking price for a MacBook with an A19 iPhone chip? For comparison purposes, let’s consider the rest of Apple’s current range. At the top, the MacBook Pro starts at $1,599 for the 14-inch model with an M5 chip, while the MacBook Air starts at $999 for the 13-inch model with an M4 chip. Even if the cheap MacBook has the same 256GB of storage and 16GB of RAM as those models (which isn’t guaranteed), it’ll cost less than both of those, so we can start subtracting from a thousand.
At the other end, the most interesting comparator is the M1 MacBook Air. Apple once sold this machine for $999 long past its prime, and it continued to be sold by Walmart until very recently. In 2024, Walmart sold the M1 Air for $699, but the price fell over the months to $599, $549 and finally all the way down to $499 on Cyber Monday last year, so this gives us a floor.
Now that we’ve established that cheap is between $499 and $999, let’s drill down deeper. The budget MacBook will be targeted at customers who need to do light work on the go, and that’s veering into iPad territory. The entry-level and mini versions of the iPad don’t quite fit that target audience, but the iPad Air is about right. That starts at $599. Chuck in the Magic Keyboard, and we’re up to $868. I’d expect our MacBook’s price tag to sit somewhere between those two numbers, hopefully closer to the lower end.
And this is more or less where pundits have ended up. Mark Gurman, writing for Bloomberg, says the budget MacBook will cost “well under $1,000.” Others have more ambitiously claimed it could start as low as $599 to compete in the popular Chromebook market, and maybe Apple will manage this by making heavy compromises on the specs and feature set. But I’d be surprised by that, given how recently Apple fans were expected to part with the same amount for a five-year-old MacBook Air. Based on our experience with the transition from the iPhone SE 3 to the iPhone S16e, I’d expect the A19 Pro MacBook to cost somewhere between $699 and $799, with a discount of $50 or $100 for education buyers.
Of course, there are plenty of customers out there who’d be delighted if Apple went lower. Our colleagues at PCWorld have an entire article recommending laptops under $500, and this includes one pick under $300 and another under $200. If Apple truly wanted to smash the ultra-budget Chromebook market, it would be targeting numbers like that. But it won’t. And the sooner we accept this, the better.
Foundry
Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.
Trending: Top stories
The Mac you’ve always wanted is coming soon! Or as the Macalope puts it, a colorful MacBook is coming to chase away the Siri doom.
The iPhone 17e still won’t be good enough to lure Android users, reckons Mahmoud Itani.
iOS includes a growing set of built-in features to curb unwelcome calls and notifications. You can kill iPhone spam with these 10 tips.
What if we told you that Apple once considered launching a “retro iPod”? Thanks to newly published material, we now have a fascinating glimpse into the iPod that never was.
Forget Siri 2.0. OpenAI’s smarter chatbot is already integrated into iOS, iPadOS, and macOS, and ChatGPT is your iPhone’s secret superpower.
The saga of Apple’s rumored Health+ service makes Apple’s service chief look like a strong leader. So can Eddy Cue break Apple’s slump?
Podcast of the week
Apple has something cooking for March 4, and the signs indicate that we are getting the laptop we’ve been waiting for. We’re talking about the upcoming event and new developments in Apple AI hardware on the latest episode of the Macworld Podcast.
You can catch every episode of the Macworld Podcast on YouTube, Spotify, Soundcloud, the Podcasts app, or our own site.
The rumor mill
macOS 26.3 might have just spilled Apple’s biggest March 4 secrets.
No, Apple won’t drop USB-C from the iPhone 18.
Low-cost MacBook in ‘fun colors’ leads flurry of upcoming Mac releases.
Move over Meta: Apple smart glasses are coming.
Video of the week
Don’t call it a special event. It’s an experience. Enjoy all our short-form video on TikTok or Instagram.
Software updates, bugs, and problems
Finally! Apple adds MacBook battery charge limit to macOS 26.4.
iOS 26.4 beta suggests Apple hasn’t given up on its AI health coach.
iOS 26.4 beta introduces AI playlists for Apple Music.
And with that, we’re done for this week’s Apple Breakfast. If you’d like to get regular roundups, sign up for our newsletters, including our new email from The Macalope–an irreverent, humorous take on the latest news and rumors from a half-man, half-mythical Mac beast. You can also follow us on Facebook, Threads, Bluesky, or X for discussion of breaking Apple news stories. See you next Monday, and stay Appley.
Author: David Price, Editor, Macworld
David has been writing about technology for well over two decades, and got on board the Apple hype train when covering the original iPhone launch in 2007. He is an enthusiastic Apple Watch evangelist and feels that the HomePod is misunderstood.