In summary:
- Macworld reports that Apple has quietly eliminated the 256GB M4 Mac mini option from its website without official announcement.
- The entry-level Mac mini now starts at $799 with 512GB storage, representing a $200 price increase from the previous $599 base model.
- This change appears to be Apple’s strategy to offset rising memory costs while maintaining profit margins across its product lineup.
If you’re looking for the cheapest desktop Mac, you’ll have to spend a little more than last week. On Apple.com, you can no longer buy the M4 Mac mini with 256GB of storage. No, it’s not simply out of stock, nor does it have extended delivery times (as has been the case for a while). It’s just gone. It’s not an option on the Apple store any longer.
This is what the storage section of the configuration page looks like now:
Apple
Though Apple hasn’t increased the cost of the 512GB model (or other options and variations), this still effectively makes the Mac mini more expensive. You used to be able to get one for $599, and now you have to pay $799, even though you get double the storage. The MacBook Neo and iMac are now the only Macs that still have a 256GB option.
In Apple’s earnings call yesterday, Tim Cook said he was looking at “a range of options” to deal with the massive increase in memory costs. This is one tactic—Apple charges an incredible price premium for RAM and storage upgrades, asking customers to pay several times more than the going rate for these components. By effectively forcing consumers to buy an “upgraded” model, it can absorb the memory chip price increase while maintaining a high profit margin.
It’s not clear if that’s exactly what is happening here, or if Apple will use the same tactic on other products to raise the average selling price and profit margin of some products while not technically raising prices. Apple made this change to the Mac mini configurations without comment or announcement, so we can only guess as to the reason for the change.
Author: Jason Cross, Senior Editor, Macworld
Jason has written about technology for more than 25 years - first in the gaming press, then focusing on enthusiast PCs and general technology. He enjoys learning how complicated technology works and explaining it in a way anyone can understand.